Permanent Crème Color (with Lift)

by Beth Minardi Signature

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Beth Minardi’s permanent crème color palette features lightly fragranced, essential shades that deliver rich, natural-looking color results full of dimension and shine. Based on the universal level system, these true-to-level shades provide 100% gray coverage, excellent lift and deposit, and predictable results. The palette features signature Nutrient Replacement Complex to replace nutrients during the coloring process that are critical to optimal, healthy-looking results.

Features & Benefits:
• 100% Gray Coverage
• Long-lasting color with Phyto-collagen technology for maximum conditioning
• Fresh citrus zest and jasmine fragrances minimize traditional haircolor odor
• Use to enhance, change or lighten naturally pigmented hair
• Create a permanent color change that is lighter than, darker than, or matches natural hair color
Beth Minardi permanent crème color uses:
• To enhance, change or lighten naturally pigmented hair
• To create a permanent color change that's lighter than, darker than or matches natural hair color
• To provide 100% gray coverage

Strand Test:
• To test on clients with virgin and previously colored hair (whole head): process at room temperature for 30 minutes.
• To test on clients with up to 100% gray: process at room temperature for 45 minutes.

Mixing Instructions:
• Beth Minardi Signature Permanent Crème (With Lift) shades (Levels 3-10) is mixed 1:1 (equal parts color and 20 Volume Beth Minardi Signature Developer).
• Beth Minardi Signature Permanent Crème (With Lift) shades (Levels 11-12) is mixed 1:1 (equal parts color and 40 Volume Beth Minardi Signature Developer).
• Pour developer in bottle or bowl and add color. Place finger over bottle cap and shake to mix thoroughly. If using a bowl, stir thoroughly with tint brush.
WATER/AQUA/EAU, CETYL ALCOHOL, PROPYLENE GLYCOL, C12-15 ALKYL BENZOATE, OLEYL ALCOHOL, STEARIC ACID, AMMONIUM HYDROXIDE, STEARETH-21, GLYCERYL STEARATE, STEARAMIDOPROPYL DIMETHYLAMINE, LAURYL GLUCOSIDE, MINERAL OIL/PARAFFINUM LIQUIDUM/HUILE MINERALE, GLYCOL DISTEARATE, ISOSTEARIC ACID, CETEARYL ALCOHOL, POLYQUATERNIUM-53, PHOSPHORIC ACID, SODIUM METHYL COCOYL TAURATE, ERYTHORBIC ACID, DICETYL PHOSPHATE, CETETH-10 PHOSPHATE, TETRASODIUM EDTA, POLYSORBATE 80, SODIUM SULFITE, CARBOMER, SODIUM METASILICATE, GLYCERIN, PEG-8, BUTYLENE GLYCOL, PEG-8/SMDI COPOLYMER, SODIUM POLYACRYLATE, PALMITOYL MYRISTYL SERINATE, POLYGLUTAMIC ACID, FRUCTOSE, LINALOOL, LIMONENE, FRAGRANCE/PARFUM, P-AMINOPHENOL, RESORCINOL, 2-METHYLRESORCINOL, P-PHENYLENEDIAMINE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, M-AMINOPHENOL, 1-NAPHTHOL
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