Swatch Book

Every Colorist Needs a Secret Weapon

Designed, formulated and street-tested in New York City by the Legend herself. Beth Minardi Signature® delivers the exact shade every time. No guesswork. No mistakes. Just stunningly bold, beautiful, and dimensional hair color.

The Collection offers more than 80 intermixable, essential, high-caliber shades haircolorists need and nothing they don’t. Together, the complete palette of Permanent Crème, Demi-Permanent Crème and Demi-Permanent Liquid Haircolor provides ultimate creativity—whether you’re doing a balayage, highlight or superb grey coverage—so you can Color With Confidence.

All shades include our proprietary Nutrient Replacement Complex, which is calibrated for each color formula to optimize the performance of the product and the health of the hair. Ultra-nourishing botanical protein Phyto-Collagens and bio-identical lipid Ceramide 2 work in tandem to deliver superior strength, conditioning and vitality.

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About

Meet the Colorist Icon and Hair Industry Legend

Groundbreaking Educator | Salon Owner | Working Haircolorist | Mother & Friend

Beth Minardi first became intrigued by color as a young girl, when her Aunt Julia, a renowned painter, gave her oil pigments to mix, a skill she still uses everyday. Today, Beth is universally regarded as the founder of the Modern Color Movement and the professional hair industry’s Foremost Color Expert. She is the most-awarded U.S. haircolorist ever and has been the leader in elevating haircolor to an art form, while advocating education on the science and chemistry of color. She travels the globe educating colorists on color engineering, innovative techniques, street and celebrity fashion trends, and business strategies to propel them to professional and financial success. Her in-depth knowledge of color chemistry and expertise in color application garnered her an elite (and celebrity-filled) clientele list. The inability to find the quality of color depth and shine she was looking for is what led her to create the eponymous Beth Minardi Signature® color line.

faqs

What's the best way to cover my clients' gray hair?

To cover gray 100%: Mix your chosen shade (level 8 or deeper) of Beth Minardi Signature® Permanent Creme Haircolor with equal parts of 20 volume Beth Minardi Signature® Gentle Creme Developer. Apply to the gray root area, taking fine, even sections. Process the color at the root for 30 to 45 minutes. (Coarse, thick hair requires 45 minutes). Process at room temperature—not under a heat source. If needed, refresh faded hair lengths using Beth Minardi Signature Demi Permanent Liquid Haircolor). Then, rinse, shampoo and condition the hair.

To cover gray 100% without lifting the still pigmented hair: Mix your chosen shade (level 8 and deeper) of Beth Minardi Signature® Demi Permanent Creme Haircolor with equal parts of 5 volume Beth Minardi Signature® Gentle Creme Developer. Apply to the gray root area, taking fine, even sections. Cover the hair with a plastic cap. Process the color under a heat source for 20 minutes. Then, continue processing at room temperature for an additional 20 minutes. You may comb the color formula 1 inch down into the hair lengths during the final five minutes of processing. Then, rinse, shampoo and condition.

My brunettes fade like crazy in the sun and their hair turns orange. My clients hate the orange but do NOT want their hair to be dark. What do I do?

To eliminate unwanted brassy tone in brunette hair without darkening the hair, you need to glaze away the unwanted warmth, using a controlled, conditioning, acidic formula. 8GN Beth Minardi Signature® Demi Permanent Liquid Haircolor was designed for this purpose. Mix 2 ounces of 8GN Beth Minardi Signature® Demi Permanent Liquid Haircolor with 2 ounces of 5 volume Beth Minardi Signature® Gentle Creme Developer. Apply to the faded brassy hair lengths. Cover with a plastic cap. Allow to process for 25 minutes at room temperature. Or, if hair is very thick, dense or coarse, process under a heat source for 25 minutes. Then, rinse, shampoo and condition.

Does your level 12 Permanent Creme Haircolor cover gray?

No. Pale blonde permanent haircolor was not designed to cover gray. All high-lift permanent haircolor was designed predominantly to lift natural hair color, so its ability to deposit is very sheer. Permanent color formulas, level 8 and deeper, mixed with 20 volume developer and processed at the root area for 30 to 45 minutes at room temperature, cover gray 100%.

One of my clients is a natural-looking redhead who is mostly gray. She wants her red to look natural—not too vivid. How do I achieve that result?

To create a beautiful, natural-looking red result on high levels of gray hair, Beth formulated two important shades of Beth Minardi Signature® Haircolor. 5NGC and 7NGC provide 100% gray coverage, and a rich warm copper golden result that is never too brilliant, too orange or too ruby red. Mix equal parts of 5NGC for a deeper, more brunette red or 7NGC for a lighter, soft golden copper result, with 20 volume Beth Minardi Signature® Gentle Creme Developer. Allow to process at the gray root area for 30 to 45 minutes at room temperature.

My client has medium brown hair, which has become a bit mousey and is turning gray. She desire a pretty, rich brown, with perfect gray coverage and no red. How do I achieve that?

Beth Minardi Signature® Permanent Creme Haircolor shade 4BB is the perfect solution. Like the other permanent haircolor shades, it is mixed with equal parts of 20 volume Beth Minardi Signature® Gentle Creme Developer. As in all permanent color/gray coverage situations, apply this formula, taking fine even sections. Process at room temperature for 30 to 45 minutes.

Why do you not offer a 30 volume developer?

We know that salon dispensaries can hold only so much product. When you mix 1 ounce of 20 volume Beth Minardi Signature® Gentle Creme Developer with 1 ounce of 40 volume Beth Minardi Signature® Gentle Creme Developer, you have created 2 ounces of 30 volume developer.

Can I apply Beth Minardi Signature® Permanent Creme Haircolor to the scalp area and place the client under a heat source to speed up processing?

No. This can create irritation and scalp issues. Heat accelerates "lift" but does not permit lasting, predictable color results when applied to the scalp. If you wrap hair into selected strands of foil or plastic, and when no permanent hair color formula is in contact with the scalp, you may seat your client under a heat source. We recommend a maximum "highlight with permanent color" processing time (when heat is applied), for a maximum of 30 minutes.

Can I just rinse out your haircolor or do I really need to shampoo it after it has processed?

According to the directions, when processing is complete, first rinse all Beth Minardi Signature® Haircolor until the water runs clear, then shampoo, rinse and condition the hair.

Why does your brand have both Demi Permanent Creme and Demi Permanent Liquid options?

We believe that modern haircolorists need everything available so that they can address any haircolor issue that they face in the salon. Many years ago, colorists had only bleaches and permanent hair colors. Those provided more aggressive and difficult actions when deeping haircolor, enhancing natural color and toning blonde hair. With the development of Demi Permanent Haircolor, these processes can be performed more gently and easily.

What volume of developer should I use with Beth Minardi Demi Permanent Creme and Demi Permanent Liquid Shades?

Unlike other brands, Beth Minardi Signature® Demi Permanent Haircolor—Creme or Liquid—requires the exclusive use of 5 volume Beth Minardi Signature® Gentle Creme Developer. Use equal parts of the Demi Permanent Haircolor and 5 volume developer. To ensure flawless, predictable results, restrict your choice of developer to 5 volume.

What is the difference between Semi-Permanent and Demi-Permanent?

Demi-Permanent Haircolor is NOT semi-permanent. Unlike semi-permanent haircolor, which coats the cuticle and cortex, and which is not mixed with a developer, demi permanent haircolor is activated via the utilization of a developer (5 volume peroxide). Demi permanent haircolor is a mixture of both oxidative and direct dyes. It penetrates the cortex without lifting natural pigment, as it adheres to the cuticle. Demi permanent haircolors do not wash out of the hair after repeated shampooing.

My client has natural roots that are light brown, but her hair lengths are blonde. She wants to be a copper-red. How do I achieve that result?

The best and most modern, conditioning way to transform this currently blonde hair to red is to layer glaze the hair. Mix equal parts of 10C Beth Minardi Signature Demi Permanent Liquid Haircolor with 5 volume Beth Minardi Signature® Gentle Creme Developer. Apply roots through ends and process the hair under heat for 20 minutes. Then, rinse the hair thoroughly and towel-dry very well. Now, Mix Beth Minardi Signature® Demi Permanent Liquid Haircolor: 1 ounce 8 plus 1/2 ounce 10C plus 1/2 ounce 8WG with equal parts of 5 volume Beth Minardi Signature® Gentle Creme Developer. Again, apply this formula roots through ends. Process under heat for 20 minutes. Then, rinse, shampoo and condition. The hair will be a lovely, soft, natural-looking light copper red.